Jinja, Uganda | THE INDEPENDENT | MTN Uganda and its companions on Tuesday donated digital and vocational gear to the Busoga Kingdom, because the telecommunications supplier seeks to magnify digital literacy and lower financial vulnerability amongst Uganda’s rural adolescence and young ladies folks.
The contribution, made as part of MTN’s 2025 model of the 21 Days of Y’ello Care campaign, involves ten internet-associated computers, tailoring machines, hairdressing kits, and water-harvesting tanks. The initiative was officially got by Busoga Kingdom’s 2d Deputy Top Minister, Osman Noor Ahmed, at the Inebantu Alice Mulooki Memorial Library and ICT Centre in Jinja.
“This partnership strengthens Busoga’s commitment to adolescence constructing and resilience thru abilities and coaching,” Ahmed said, highlighting the impact of digital instruments in regions quiet grappling with excessive adolescence unemployment and restricted accumulate entry to to connectivity.
Uganda faces a widening digital divide. While mobile penetration continues to grow, finest 10% of the rural population owns or uses a computer, and appropriate kind 27% of Ugandans are regular internet customers, in accordance with the Uganda Bureau of Statistics. On the identical time, Busoga stays one in every of the hardest-hit regions by adolescent pregnancy, with authorities files exhibiting a price exceeding 30%.
Juliet Kakayi Nsubuga, Managing Director of Bayobab Uganda, an MTN affiliate centered on infrastructure companies, said the donation represents extra than company goodwill—it’s a signal of MTN’s broader ambition to align infrastructure deployment with social constructing.
“Connectivity shouldn’t be any longer a luxury nonetheless a necessity,” she said. “By this partnership, we are deliberately increasing the digital financial system to previously underserved communities.”
The vocational kits, blended with digital accumulate entry to, are designed to empower teenage moms and young ladies folks with employable abilities and instruments to generate earnings. MTN Uganda’s female workers furthermore participated in a football match with young moms in Jinja, geared toward breaking stigma and elevating awareness around teenage pregnancy.
Right here is the second time Busoga has benefited from the Y’ello Care campaign. In 2016, MTN donated 20 computers to the identical ICT centre, which has since educated thousands of adolescence in digital abilities. The 2025 campaign, themed “Connecting at the Roots – Connecting Communities thru Digital Tools”, extends that effort with a UGX 500 million ($130,000) national rollout.
MTN is executing identical projects across Uganda. In Kampala, it’s participating with the Kampala Capital City Authority (KCCA) to tackle adolescence unemployment thru a digital abilities hub at the Kabalagala Formative years Centre. In Luwero, the firm is working with the Nnabagereka Enhance Foundation to advertise digital-enabled agribusiness for adolescence. Northern Uganda’s Ker Alur Kingdom is receiving toughen for digital reproductive effectively being training, whereas the Tooro Kingdom within the west is partnering with MTN to magnify digital tourism and lift HIV/AIDS awareness.
The campaign is implemented in partnership with a pair of institutions including the Ministry of ICT and Nationwide Guidance, MTN Mobile Money Uganda Ltd, Bayobab, AYO Uganda, Roofings Community, Transsion, Maendeleo Foundation, Xeno Funding, and Pinkcode, amongst others.
Now in its 18th One year, the 21 Days of Y’ello Care campaign shows MTN Community’s pan-African technique to combine volunteerism with core commercial targets. It’s furthermore carefully aligned with MTN Uganda’s Ambition 2025 technique, which targets to poke digital and financial inclusion as pillars for financial transformation.
“Our aim is to enable the advantages of a newest associated life for all,” Nsubuga said. “And that starts at the grassroots—with real members and real impact.”
