Kampala, Uganda | THE INDEPENDENT | Stanbic Monetary institution Uganda has kicked off a three-month nationwide advertising and marketing campaign to advertise its flagship digital funds platform, FlexiPay. The initiative, dubbed the FlexiPay Cashback Explosion, will reward customers with over Shs 100 million in prizes and cashback, whereas also utilizing monetary inclusion and accelerating Uganda’s transition to a cashless economic system.
Throughout the originate occasion held at Boda Boda Banja locations of work in Kampala, the bank launched that every FlexiPay person that will pay a invoice of Shs 50,000 or extra over the subsequent 90 days will stand a possibility to catch thrilling rewards, including grocery store trolley dashes and instantaneous cashback.
Melisa Nyakwera, Stanbic Monetary institution’s Head of Industrial Banking, mentioned the advertising and marketing campaign aligns with the bank’s broader aim of fostering digital innovation, monetary access, and inclusive economic boost. “FlexiPay is bigger than a wallet—it’s a commerce enabler and a vehicle for transformation. By means of this platform, we’re establishing smarter monetary methods that work for every Ugandan,” she mentioned.
She added that Stanbic’s aim, “Uganda is our home, we power her boost,” is being brought to lifestyles thru such digital improvements that toughen folks’s lives and red meat up companies.
Saurabh Jain, Chief Operations Officer of Boda Boda Banja, shared the company’s success fable with FlexiPay, which they adopted in 2022. He mentioned switching from money to digital funds helped achieve away with operational risks equivalent to theft and mortgage defaults, whereas also making buyer funds extra convenient and stable. “FlexiPay remodeled how we operate. Now our clients will pay from any place—markets, rural areas, or urban centres—without brokers worrying about money shortages or lengthy rush,” Jain mentioned.
Boda Boda Banja employs over 400 workers and has financed bigger than 80,000 bikes for Ugandan adolescence, supporting job creation and inclusive boost.
FlexiPay Product Lead Dan Atuhairwe confirmed that over the advertising and marketing campaign duration, customers will revel in a 10% instantaneous cashback on every transaction above Shs 50,000, across companion merchants including restaurants, bars, supermarkets, boutiques, and gasoline stations. “Here is set rewarding our customers for deciding on digital. FlexiPay is fleet, stable, and stable—possibilities can dial *291# or employ the app to originate enjoying the advantages,” Atuhairwe mentioned.
He reassured possibilities of the platform’s valid security measures, which provide protection to both funds and data. “We prioritise the safety of our customers thru developed expertise and encryption, offering a seamless and stable cashless trip,” he added.
Launched in 2022, FlexiPay has rapid grown into one of Uganda’s most trusted digital finance platforms, now boasting over 1.5 million spicy wallets. It helps inexpensive spoiled- network money transfers, invoice funds, occasion ticketing, and extra. Furthermore, it facilitates money remittances from over 25 international locations including the UAE, Europe, Asia, and the Americas—with zero transaction charges. In 2024 on my own, FlexiPay processed over Shs 30 billion in world remittances.
Its role in advancing monetary inclusion and innovation has earned it native and world recognition, including by the World Fund for Agricultural Trend (IFAD).
Because the advertising and marketing campaign unfolds, Stanbic is captivating Ugandans—especially the unbanked and underserved—to embrace FlexiPay as a gateway to popular monetary products and services, commerce empowerment, and on a standard basis convenience.
