Kampala, Uganda | THE INDEPENDENT | Coca-Cola Beverages Uganda (CCBU) become the reliable hydration partner for Uganda Athletics’ landmark tournament, the “100 Years of Excellence and Dedication to Sports” birthday celebration. The centenary tournament, held on June 7 at Mandela National Stadium, venerated a century of organised athletics in Uganda and served as a highly effective reflection of national identity, solidarity, and wearing achievement.
The partnership represented a strategic alignment between two institutions dedicated to rising shared cost. Uganda Athletics, as the governing body for track and field sports in the country, has long performed a central operate in shaping Uganda’s athletic identity and continues to serve as an emblem of discipline, resilience, and global competitiveness.
“Because the reliable hydration partner, we had been extremely proud to make stronger this historical milestone that honored a century of wearing excellence in Uganda,” talked about Kirunda Magoola, Public Affairs, Communication and Sustainability Director at CCBU. “Our partnership become an illustration to our ongoing dedication to rising lasting decided affect and contributing to a more in-depth shared future,” he added.
Because the reliable hydration partner, CCBU supplied Rwenzori Mineral Water as the queer water impress for the birthday celebration, ensuring that athletes, officers, and attendees remained refreshed and well-hydrated. The designation cemented the company’s presence at one of a truly extraordinary wearing milestones in the country’s history.
The tournament featured a differ of keen actions, at the side of a 10km Fun Bustle, the prestigious John Akii Bua Memorial Invitational, a 2000m Steeple Chase, and a 4x100m Corporate Relay.
Ceremonial system, akin to band processions led by the Uganda Police and Uganda Prisons Companies, added a patriotic and celebratory atmosphere to the complaints.
Beatrice Ayikoru, Secretary Traditional for Uganda Athletics, acknowledged, “Coca-Cola Beverages Uganda’s operate as the reliable hydration partner in this historical occasion signaled their dedication to industry progress, to boot to to the cultural and social material of the nation. This become a partnership rooted in shared values and mutual admire.”
Over the years, CCBU has consistently supported wearing applications across Uganda. Its involvement in the centenary birthday celebration persisted a legacy of aim-pushed partnerships that transcend commercial pursuits to elevate valuable cost across our cost chain.
Finally, the centenary birthday celebration become a launchpad for the next century of excellence, and through its operate as the reliable hydration partner, CCBU demonstrated its persisted readiness to champion Uganda’s progress in sports.
