Victoria University Launches BeTV To Revolutionize Media Training In Uganda

Victoria University has once again positioned itself at the forefront of academic innovation with the unveiling of BeTV, a fully operational television station that will be run from within the university’s campus. The announcement, delivered by Vice Chancellor Prof. Lawrence Muganga, marks yet another stride in the university’s mission to redefine higher education in Uganda. Coming shortly after the launch of VU Radio, BeTV adds a new dimension to the institution’s hands-on learning environment, giving students direct access to industry-standard broadcasting facilities and real-time media experience.

“This is what experiential learning looks like,” Prof. Muganga said during the announcement. “We don’t just prepare students for the future—we put them in it.” Emphasizing that BeTV is far more than a university project, he described the station as a fully-fledged media enterprise designed to train Uganda’s future storytellers, presenters, producers, and content creators. Scheduled to go live on July 25, 2025, BeTV will be equipped with red cameras, studio sets, podcast zones, and music video production spaces, offering what is arguably the most comprehensive multimedia training hub in East Africa.

The initiative is already stirring excitement within the media and academic sectors, not least because of its bold scope. For Victoria University, it’s a continuation of a larger philosophy—one that challenges traditional models of instruction by merging academic theory with professional practice. Through its Cooperative Education model, the university places students in environments where learning is both immersive and directly tied to industry needs. The addition of BeTV is a clear extension of this approach, giving learners a platform to develop real-world skills while still pursuing their degrees.

Veteran media personality JKazoora, who is closely involved in the project, is spearheading the talent recruitment drive. He announced an open call for aspiring TV presenters between the ages of 18 and 25. “We’re looking for personality, confidence, and the ability to command attention,” Kazoora said. Interested individuals are encouraged to send short video clips introducing themselves and explaining why they belong on BeTV. Submissions are being accepted through the university’s active social media platforms, including those of VU Radio and BeTV.

The young presenters who are selected will form part of BeTV’s founding team, stepping into an environment that mimics the rigor and excitement of professional broadcasting. But while the chance to appear on television is alluring, the deeper value lies in what BeTV represents: a paradigm shift in how education is delivered and experienced. Prof. Muganga was clear about the university’s direction. “We are not here to tick boxes or follow outdated models,” he said. “Our goal is to empower students to become creators, innovators, and leaders in their fields. With BeTV, we are putting the power of media directly into their hands.”

This move also reflects a broader challenge within the Ugandan higher education system, where many institutions remain locked in theory-heavy frameworks with limited practical application. Victoria University’s decision to invest in in-house media infrastructure is not only visionary but disruptive. It sets a new benchmark for how African universities can evolve into hubs of creativity, entrepreneurship, and relevance in a fast-changing world.

As the July 25 launch date approaches, anticipation is building, and with good reason. BeTV is more than just a television station—it is a training ground, a talent factory, and a symbol of what modern education can and should look like. In giving young Ugandans a platform to be seen, heard, and nurtured, Victoria University is delivering on a promise many institutions only talk about: preparing students not just to graduate, but to lead, influence, and succeed.

For a generation hungry for opportunity and authenticity, BeTV is a welcome spotlight. And for Uganda’s media landscape, it just might be the beginning of a new era—one where talent is homegrown, skill is cultivated early, and the next big names in broadcasting emerge not from chance, but from intention and preparation.