
Diageo Bar Academy continues to upskill players within the hospitality sector
Kampala, Uganda | THE INDEPENDENT | In a negate to standardize the hospitality commerce while enhancing provider excellence, Uganda Breweries Runt (UBL)’s Diageo Bar Academy 2025 coaching program has persisted to abolish the abilities of bartenders, waiters, and waitresses correct thru the nation.
In accordance to Steven Baguma, UBL’s Reserve Ambassador, the 2-month coaching initiative has to this level upskilled 1,650 hospitality professionals, critically making improvements to their competitiveness within the sector.
He made these remarks on Twenty sixth June 2025 throughout a coaching session for over 30 employees contributors at Kampala Serena Resort.
“Now we obtain been on a two-month marathon coaching waiters and bartenders thru our Diageo Bar Academy face-to-face programme. As we near the stop of the sessions, I’m elated to share that now we obtain trained 1,650 hospitality professionals, at the side of waiters and bartenders,” Baguma said.
Uganda’s rising hospitality and tourism industries query well-trained employees to set apart unprecedented visitor experiences. The programme is in step with nationwide efforts to enhance provider requirements and make stronger tourism sector development.
Baguma necessary that the programme, mainly performed in Kampala and Entebbe, has already shown constructive outcomes, with many participants eager by the replace to study.
“They’re now bent on our Diageo Bar Academy web recount, the put they can continue studying and originate certificates independently. The positioning is paunchy of sources—for aspiring mixologists, bar managers, cocktail makers, and these alive to to grasp customer care and genuine provider. Certainly, there are over 20 functions accessible that can ability somebody to the stage of a college-licensed knowledgeable,” he outlined.

Jane Apio, Diageo Grasp Bar Academy (MBA) coach, highlighted the programme’s impact on females within the sector, noting a rise in female participation in bartending.
“With the DBA programme, we observe a step-by-step advance initiating with belief, followed by practical sessions, after which enrolling participants onto the web recount for persisted studying. This initiative is empowering females. Previously, many were puny to waitress roles, this present day, more are entering bartending and even aspiring to become trainers enjoy myself. We’re proud to peer females taking on these opportunities,” said Apio.
She added, “The sources supplied can elevate somebody from entry-stage roles enjoy cleansing or waitressing to changing into a bartender and even a coach. The more we equip employees with recordsdata, the upper they devise, in particular in customer provider which is a essential enhance for the commerce.”
The coaching programme aligns with Uganda’s Nationwide Constructing Conception III, which prioritises crew abilities vogue. With 800,000 childhood entering the labour force yearly (World Bank, 2024), initiatives enjoy the Diageo Bar Academy are severe to bridging the abilities gap and rising essential employment opportunities.
