Kampala, Uganda | THE INDEPENDENT | Uganda’s advertising and branding panorama is situation for a vital transformation with the announcement of the inaugural Datamine ASC Summit 2025. This excessive-stage gathering, designed to redefine imprint strategy thru emotional connection, cultural storytelling, and authenticity, will take situation on Friday, June 27, 2025, at Hotel Africana, Kampala.
The one-day event will characteristic Graham Robertson, the globally famend Canadian imprint strategist and founding father of Most smartly-liked Brands, in his first East African appearance. Robertson, whose spectacular portfolio comprises work with global giants respect Coca-Cola, Johnson & Johnson, and the NFL, will raise a keynote deal with. He’ll explore how emotionally shimmering branding drives wanted loyalty and prolonged-time duration commercial charge.
“Set constructing is now not about pushing messages, it’s about forming deep, emotional connections that inspire loyalty and have confidence,” Robertson acknowledged outdated to the event.
“I cease up for sharing insights that can empower Ugandan consultants to elevate their branding suggestions to global standards.”
The theme of the summit will likely be “The Art and Science of Emotional Connections in a Aggressive World.”
Hajara Ddagire Batuuka, Head of Advertising and marketing at Nation Media Neighborhood (NMG), welcomed the initiative, asserting, “It reflects exactly what we strive to attain at Nation Media. This summit affords a smartly timed home to survey how emotionally shimmering branding is shaping the procedure in which forward for commercial strategy in Uganda and past.”
Caroline Ampaire, Digital & Media Supervisor at Uganda Breweries Restricted, emphasised the charge of abilities-sharing, declaring, “We narrate some of basically the most cherished producers in Uganda. The summit is the ideally suited opportunity to learn and make contributions to the wider advertising neighborhood.”
The summit is backed by a stable coalition of personal sector sponsors, along with Nation Media Neighborhood, Pepsi, VisionFund Uganda, Zeus Neighborhood, Stabex Global, Plascon, Uganda Breweries, and the Uganda Tourism Board.
Consultants narrate that as Uganda’s advertising sector continues to feeble, the Datamine ASC Summit 2025 alerts a pivotal moment—anchoring the nation’s ambition to construct world-class imprint leaders grounded in relevance, empathy, and cultural resonance
